May 1, 2019
In an era of decreased funding for schools, and in a move typically reserved for four-year institutions, community college leaders are focusing attention and resources on alumni engagement. Yet, there has been a significant increase in the use of online courses, which may challenge community college leaders in engaging an alumni segment of the student population who may never have stepped foot on a college campus. This practice brief will explore the link between online student experience and perceived connectedness to a school, and the impact that has on future alumni loyalty. With the spotlight now on alumni building, engagement of the online learner may need to be a focus that community college leaders address when investigating ways to build a strong alumni base and increase donations from this sector.